the best battery life ever on iPhone.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Good design is good for the planet.
Our stores, offices, data centres and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be too. This year we eliminated the plastic wrapping around the iPhone 13 and iPhone 13 Pro boxes, saving 600 tonnes of plastic. And our established final assembly sites now send zero waste to landfill.
A phoneful of fun.
Stream songs, albums and curated playlists. Catch the shows everyone is raving about. Discover exciting new games. Keep up on the news and stories you love. Find your next favourite workout. Apple services put so much at your fingertips, and Apple One bundles them all into a simple subscription.